So by the looks of this forum post it appears SOE is serious about getting rid of spamming in their MMOs. From the page:
*** SPAM filtering ***
- SPAM filtering has been added.
- Messages flagged as spam will appear as “Soandso tells you, (SPAM)”.
- Clicking the word (SPAM) in the chat window will display the filtered message.
- Clicking someone’s name in the chat window will bring up a menu that allows you to report what they said as either spam or not spam (in case the message was mis-flagged as spam).
- Mails are also filtered for SPAM. An email flagged as SPAM will have its subject replaced by “SPAM”.
Buttons have been added to the mail window to report emails as spam or not spam (in case they are mis-flagged as spam).
This is extremely good news for Everquest players since the filtering is being developed for this game. I would imagine similar systems could be setup for their other games.

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