So by the looks of this forum post it appears SOE is serious about getting rid of spamming in their MMOs.  From the page:

*** SPAM filtering ***

  • SPAM filtering has been added.
    • Messages flagged as spam will appear as “Soandso tells you, (SPAM)”.
    • Clicking the word (SPAM) in the chat window will display the filtered message.
    • Clicking someone’s name in the chat window will bring up a menu that allows you to report what they said as either spam or not spam (in case the message was mis-flagged as spam).
    • Mails are also filtered for SPAM.  An email flagged as SPAM will have its subject replaced by “SPAM”.
  • Buttons have been added to the mail window to report emails as spam or not spam (in case they are mis-flagged as spam).
  • This is extremely good news for Everquest players since the filtering is being developed for this game.  I would imagine similar systems could be setup for their other games.

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